Jaron van der Velden Book an introduction

For starting entrepreneurs

From an idea to something that exists

You have a product in your head and no idea where to begin. That is where I come in.

What it usually comes down to

You have an idea, and mostly questions

If your question is not in the list, ask it in the first call anyway.

  • You know what it should do, but not whether it can be made.
  • You have no technical background and do not want to pick the wrong party.
  • You have no idea what a first unit should cost.
  • You want to prove it works before putting money into it.
  • A customer or investor wants to see something real before committing.
  • You doubt whether anyone would actually buy what you want to make.

How I work

Work it out first, then build

In a young company it starts with the question of what to make. Actually producing it is usually solvable after that. I start with an introductory call. What should it do, who is it for, and what do you already have?

Then I work out whether it is feasible and roughly what it will cost. Sometimes it turns out that a part is no longer available, or that there is a better route. That round costs you a few hundred euro and stops you spending thousands on something that will not work.

Once the plan holds, I build the first working unit. Something you can show a customer or an investor.

Jaron working on a 3D model on a large screen

Introduction

Free · no fixed duration

We talk. Tell me what you want to make and why. You do not need to prepare a technical story, and we take the time it needs.

After that you know whether I can do something for you. If the answer is no, I say so straight away.

Feasibility and cost

Usually within a week

I work out whether it can be made, which parts are needed, where the risks are and roughly what a first unit will cost.

You get a short report with a proposal for the first step. This is a development project, so we keep the plan open enough to change course.

First working unit

Depends on the product

I design the enclosure, the electronics and the software, and build the prototype. In short rounds, so you can see where it is going along the way.

At the end you have something that works and that you can show.

What comes after

When you are ready

If it works there are two routes: a small series to get started, or handover to a manufacturer with all the files.

You are not tied to me. I hand over the documentation so someone else can carry on.

Practical

What it costs

  • € 85 per hour, excluding VAT
  • A feasibility round is usually a few hundred euro
  • After that we decide step by step whether you continue
  • Little to spend? Say so in the first call and we look at what fits in small steps

What I need from you

  • A description of what it should do, plain language is fine
  • Who you are making it for and why they would buy it
  • Whatever you already have: sketches, examples, a competitor you like
  • An idea of what you have to spend

What you can expect from me

  • I say so when something cannot be done, even if that costs me the job
  • Not every idea becomes a product, and sometimes there is no market. You hear that in the first round
  • You own what I make for you
  • We can start with an NDA

Tell me what you want to make

A first call costs you nothing and commits you to nothing, even if it runs on. You do not need to prepare a technical story.